Studies and reports

Global strategic branding firm, Siegel+Gale, today announced Google as the top performing brand in the United Arab Emirates in their annual World’s Simplest Brands report. Supermarket giants, Carrefour and Lulu, came a close second and third.

Global cybersecurity leader Forcepoint today launched its 2019 Forcepoint Cybersecurity Predictions Report, with security specialists, behavioral intelligence researchers and data scientists providing guidance on the sophisticated threats facing organizations in the months to come.

The hospitality and theme parks industry ranked last out of 15 industries surveyed in MBLM’s 2018 Brand Intimacy Report. The category's average Brand Intimacy Quotient was 22.8, well below the cross-industry average of 30.5. Within the category, Hilton, Jumeirah, Ferrari World, Rotana, Dubai Parks and Resorts, Marriott, Yas Waterworld Abu Dhabi, IMG Worlds of Adventure, Address and Aquaventure comprised the Top 10 brands.

Swiss International Scientific School in Dubai (SISD) today reported that parents in the UAE are increasingly aware of the importance of selecting a school curriculum that teaches skills that are essential for future careers. In fact, 95% of UAE parents recognize the importance of checking a school’s curriculum to ensure it covers the required skills for future jobs. According to the survey, parents believe that the top three important skills required will be creative/innovative thinking (75%), emotional intelligence (70%) and languages (70%).

Philip Morris International (PMI) has collaborated with Oxford Economics to monitor and analyse total consumption, domestic sales, and lost tax revenues due to illicit trade in the GCC region.