Fashion and Beauty

Inspired by the modern day trend conscious millennials who are always on the go, Spring/Summer’19 is a combination of comfort & edge that are ideal for the sun, sand & turf. With easy to wear, breezy silhouettes this collection will transport you to a vacation state of mind.  Taking inspiration from a woman’s day to day life, this collection gives a wayward twist to the street style sensibilities of this generation.

Massimo Dutti has embarked on an exciting new journey with the creation of a perfume collection formed of six pure, high-quality fragrances inspired by the art of travel, exclusively available in the brand’s more than 400 stores and at The initiative reflects the brand’s firm desire to evolve towards the creation of new brand hallmarks reaffirming its positioning in the international fashion sector.

Affinage, prominent UK and global brand, will be making its highly-anticipated foray into the local market at Professional Beauty GCC 2019. Renowned for its cutting-edge technology and cruelty-free artisanal products, Affinage is sure to create ripples in the local beauty scene.

CASIO is bringing to the Middle East the new addition to its PRO TREK Smart series of wrist devices for outdoor enthusiasts. Aptly called the WSD-F30, the new model will be available soon in the regional market with more state-of-the-art features compared to its two predecessors, the rugged WSD-F10 and WSD-F20, which were released in 2016 and 2017, respectively.     

Are you fed up of trekking around the mall to go to all of your favourite stores and wish everything was stocked in just the one place? Well, look no further as The Edit is the perfect little modern hub that houses the most beautiful brands in the region – you can even grab a coffee with family and friends there too.